Updated: Oct 6, 2020
Shakespeare might have asked what's in a name, but if you’re marketing you know that the answer to this question is EVERYTHING. Would you buy Brad’s Drink or look for something on Backrub? Probably not. These were the original brand names for Pepsi and for Google. Branding is not only what you call your product, its what sells your product. Branding gives your product or service its identity and its appeal. Let’s face it, branding is not only the beginning but the end of your product. Sound Around, the original name of Sony’s Walkman, didn’t speak to a generation of boom box toting teens. Walkman spoke to them and said get me and walk gently with your music. That’s what caught the attention of their desired buyers.