10 tips for the Perfect Logo

Making a logo sounds like an easy task, but it isn’t. Here are 10 tips for designing a clients compelling logo for your company.

 

1. Use a Visual Double Entendre: Two pictures in one

 

2. Color is Vitally Important: Color carries meanings and communicates ideas.

 

3. Avoid the Cliché

 

4. Make it the symbol of your company

 

5. Everybody Loves Custom Type

 

6. Keep it Simple

 

7. Consider Proportion & Symmetry

 

8. Think About Negative Space

 

9. Passive vs. Active: Express motion with a picture

 

10. Know What it Means