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10 tips for the Perfect Logo

Making a logo sounds like an easy task, but it isn’t. Here are 10 tips for designing a clients compelling logo for your company.


1. Use a Visual Double Entendre: Two pictures in one


2. Color is Vitally Important: Color carries meanings and communicates ideas.


3. Avoid the Cliché


4. Make it the symbol of your company


5. Everybody Loves Custom Type


6. Keep it Simple


7. Consider Proportion & Symmetry


8. Think About Negative Space


9. Passive vs. Active: Express motion with a picture


10. Know What it Means

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