10 tips for the Perfect Logo
Making a logo sounds like an easy task, but it isn’t. Here are 10 tips for designing a clients compelling logo for your company.
1. Use a Visual Double Entendre: Two pictures in one
2. Color is Vitally Important: Color carries meanings and communicates ideas.
3. Avoid the Cliché
4. Make it the symbol of your company
5. Everybody Loves Custom Type
6. Keep it Simple
7. Consider Proportion & Symmetry
8. Think About Negative Space
9. Passive vs. Active: Express motion with a picture
10. Know What it Means